You might think it’s a little strange to see a blog about why you shouldn’t use mail on a blog called Direct Mail Marketing 101. But we’re realists. There are times when direct mail isn’t your best option. If you waste your money on those instances, you’ll become convinced that direct mail marketing doesn’t work, and that’s not good for the long-term. So let’s talk about when you don’t want to turn to that postcard or that mail campaign:

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