Cutting-edge social media and classic direct mail marketing don’t have anything in common—or do they? Believe it or not, direct mail and social media can both work together to feed and strengthen one another.
Even if you’re selling products and services aimed at a more senior market, like reverse mortgages or Medicare insurance supplements, chances are they’re on social media. 57% of adults over 50 use social media, while 38% of those over 65 are making use of Facebook, Twitter and other social websites. That number is set to explode in the future, so smart companies will start laying their social networking foundation today.