So you’re starting your own insurance practice. Congratulations! This will be one of the most terrifying, exciting, wonderful things you ever do. To succeed, you’re going to need a lot of hard work and a little bit of luck. But then, you probably already knew that. What you need to know is how you can build up your customer Rolodex and start on your path to success.
The problem when you’re just starting out is that no one knows who you are or what you do. While you might have some contacts, chances are you don’t have a massive customer or contact database to draw from. That makes emailing tricky, since you can’t just carpet bomb emails to all and sundry. No, you need a permission-based, opt-in list or you’re going to be shut down by your email service provider so fast your head will spin. So that’s out.