Do your best customers know how much you appreciate them? Are you giving them regular opportunities to come back and buy more—including special perks and incentives? If not, you’re missing out on major revenue generating opportunities. After all, it’s much more cost-effective to keep the customers you have happy rather than rushing out and trying to create a new one. Those customers are also your most loyal brand advocates, telling their friends, family and coworkers how wonderful you are and that they need to check them out. To keep those treasured customers happy, create a loyalty program.
Do you remember those old commercials for Reese’s Peanut Butter Cups? One person is eating chocolate while the other nibbles on peanut butter. They smack into each other and complain that they got peanut butter in the chocolate and vice versa. After tasting the new mixtures, they discover that these two great tastes are even better together.
Great products can make each other better and raise both businesses to new heights. By combining forces with another company, you can pool your resources, create selling synergies and ultimately reach a bigger audience—and reap the benefits.
Why are you on this website, reading this blog post right now? Chances are good you typed something about relationship marketing into Google and wound up here. You didn’t come here looking for a sales pitch; maybe you aren’t interested in direct mail marketing at all. You just want great information from someone who knows what they’re talking about.
You (hopefully) take a shower at least a few times a week. You keep your home clean and periodically wash your car. These are the simple things you do to keep your life neat and tidy. Why wouldn’t you take the same kind of care with your mailing list?
Testing is the one step you can take to revolutionize your direct mail marketing. Take ho-hum campaigns and turn them into true marketing tools that boost your bottom line. Learn the hows, whys and whens of direct mail testing with our free white paper.
Have you ever noticed how hard it is to edit your own writing? Trying to self-edit these blog posts can be a beast. You just get so close to your writing and you know it so well, your eyes skip over simple typos and you miss glaring errors. That’s why you should always have another person look at your work and see things with fresh eyes. It’s true in writing and it’s true in direct mail.
Everyone loves swag. Those little trinkets you get in the mail can be addictive, whether they’re USB drives, bottle openers or something more elaborate. Those gifts can be effective for getting the attention of a client or prospect, but can they really help you close the deal?
If people are telling you that either direct mail or radio are dead, you can safely ignore their advice. While it’s truth both mediums have undergone some major changes in the last decade or so, that doesn’t mean they can’t still deliver a big ROI. In fact, both forms of direct response marketing work better when used together. If you’re thinking about combining your direct mail and direct radio advertising, here’s what you need to know:
When a direct mail campaign succeeds, it’s a beautiful thing. However, some people become so focused on the response rate and how many new sales it netted that they don’t worry about how much it cost to acquire that customer. To make sure that the expense of your campaign was worth it, you need to think about the lifetime value of a customer.
So you’ve developed an amazing direct mail campaign complete with strong calls-to-action, peerless customer experience and a great promotion. Now you’re ready to send it out to your entire mailing list, right? Not so fast.
Testing is a critical part of the direct mail process. The small act of tweaking one variable, whether that’s the discount price, the response method or the envelope it’s mailed in, can have major repercussions.