Too many people think of direct mail marketing as a purely visual medium. But as we’ve discussed, all five senses can and should get involved in the direct marketing game. As sound-producing technology gets smaller, lighter and less expensive, it’s becoming easier than ever to make your direct mail marketing piece really sing. Here are some of our favorite ways to get sound in on the act:
C’mon, admit it: You’ve bought a product without quite knowing how you’re going to use it. Maybe it’s a new eyeliner or a new golf club, but you saw it and had to have it. Now it sits there, almost mocking you with your lack of knowledge. You might wind up returning the product, but even if you decide to keep it, chances are you won’t be a repeat purchaser.
As 2013 draws to a close, it’s time to look back at the year in direct mail marketing and look ahead to how you can be even more awesome in 2014. Take this opportunity to look over your data from the last year. What worked? What didn’t? What do you want to repeat next year, and what do you vow to never do again? As you look through your response rates and conversion rates from last year, consider implementing these marketing resolutions for the new year.
You know what your product looks like, but do your customers? Or, perhaps more importantly, do they know how they’ll feel when they use your product or after your service has helped them? No? Then there’s no better way to tell them than with great photography.
It can be tempting to go the stock photo route, but never underestimate the power of a stellar, beautiful photograph of your product (or your location or your team or anything else that gets your message across). And there’s a lot that goes into a great photo:
Okay, maybe these words aren’t quite magical, but there are a few key words that help to get the attention of your prospects and customers when they pop up in your copy. Try sprinkling these throughout your next direct mail piece, and let us know your results:
Breaking into a new market can be tough, even for an established business. You have to compete against existing businesses, carve a niche for yourself and learn about who your customers are. It’s no mean feat. But personalized URLs, also known as PURLs can make the job much easier.
Discounts aren’t the only way to market your restaurant with direct mail. Sure, the page of coupons for the latest pizza parlor or burger joint is ubiquitous, but if you get a little creative, you can find fantastic ways to market your restaurant without offering a cent off. It’s an especially effective tactic for fast casual restaurants—think Panera and Chipotle—which are the fastest growing segment of the restaurant world. So how do you get people in your doors without offering them deep discounts? Here are a few ideas:
If you think direct mail marketing only works for B2C companies, think again. It’s a critical tool for getting your name in front of customers whether you sell t-shirts for kids or software for enterprise-level customers. Here’s how to make sure your B2B campaign is a smashing success:
While it’s not yet Halloween, you should be getting your final direct mail details ready for the busy holiday season. The life of a direct mail marketer is to always be planning ahead, so here’s a checklist to help you get ready for the coming weeks:
Direct mail mostly relies on three of your senses: sight, touch (the feel of the paper, embossing elements, etc) and, occasionally, a sound element. But did you know smell and taste can be major factors in persuading people to buy? Scent in particular is strongly tied to our sense of memory, like how the smell of chocolate chip cookies can remind you of your mom or how the smell of chalk can remind you of your first grade teacher. Here are a few ways you can incorporate smell and taste into your next direct mail marketing campaign.